New Google test shows hotel reviews grouped by traveler type & categories

Search Engine Watch

Google is now testing a new method of displaying local reviews for the hotel industry by grouping and summarizing reviews by traveler type and category of service. Sergey Alakov first noticed this test, and he captured many screen shots of the Google local reviews test.

I’ll summarize the big changes that I think really stand out.

Google local reviews are broken out here by traveler type, including couples, families, solo and business travelers. Here is a screen shot showing the reviews summary grouped by those types:

If you click into one, it will then show you the summary by category of service, such as rooms, location and service and facilities. This is all with a graphical user interface that has nice imagery and icons:

In addition, at the top level, you can also summarize by categories including rooms, location and service and facilities:

Google shows you the top reviews in each category as well:

Sergey has more screen shots on his blog , but this is one of the more extreme user interface tests I’ve seen in local in a while.

Search Engine Watch
Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines. The links below provide more information about the site and its operation.

Get more stuff like this
in your inbox

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

View the original Article - Search Engine Watch

View the original Article - Search Engine Watch

Favourite This Author:

Leave a Reply