While 2015 saw some significant and exciting new developments in search, marketers this year were seemingly less reactive and more proactive — a sign of a maturing industry. Rather than scrambling to adapt to the latest algorithm change or rushing to implement the newest trend, readers instead gravitated towards high-level thought pieces and detailed, tactical how-tos.
This is evident in the fact that many of the most popular columns in 2015 were focused on getting the fundamentals right. Where do I get started with local SEO ? How can I build links in an ethical manner to avoid penalties? What’s the best way to manage my AdWords campaigns ? How do I optimize video content on YouTube ? These are all questions that were addressed by our top columns on Search Engine Land this year.
And despite 2015 arguably being the true “year of mobile” in search — we lived through Mobilegeddon and we saw mobile searches overtake desktop searches on Google — only one of the top 10 pieces dealt specifically with mobile search, and that was Emily Grossman’s piece on Apple Search and iOS app indexing . Indeed, app indexing became a hot topic this year as search engines began surfacing more and more app content within their search engine results pages.
So, here you have them — Search Engine Land’s top 10 columns of 2015!
by Adam Audette
, published on 5/8/15 in the All Things SEO Column.
Social activity: Facebook 2498, Google+ 1357, LinkedIn 1092
- 5 Essential SEO Techniques To Master In 2015
by Jim Yu
, published on 1/27/15 in the All Things SEO Column.
Social activity: Facebook 921, Google+ 399, LinkedIn 614
- 10 WordPress SEO Questions That Took Me 10 Years To Answer!
by Trond Lyngbø
, published on 2/12/15 in the All Things SEO Column.
Social activity: Facebook 1371, Google+ 526, LinkedIn 769
- 5 Techniques To Safely Get Links In 2015
by Neil Patel
, published on 2/20/15 in the Link Week Column.
Social activity: Facebook 733, Google+ 0, LinkedIn 32
- Local SEO: How To Rank Your Local Business
by Matthew Barby
, published on 4/22/15 in the Local Search Column.
Social activity: Facebook 710, Google+ 0, LinkedIn 43
- They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates
by Nate Dame
, published on 3/27/15 in the All Things SEO Column.
Social activity: Facebook 585, Google+ 317, LinkedIn 621
- How Google Won The PR Battle Over SEO, And Why That’s A Good Thing
by Nate Dame
, published on 10/9/15 in the All Things SEO Column.
Social activity: Facebook 779, Google+ 0, LinkedIn 473
- The Secret To AdWords Success, Told By A Former Googler
by Frederick Vallaeys
, published on 1/21/15 in the Paid Search Column.
Social activity: Facebook 686, Google+ 0, LinkedIn 100
- App Indexing & The New Frontier of SEO: Apple Search + iOS App Indexing
by Emily Grossman
, published on 7/6/15 in the All Things SEO Column.
Social activity: Facebook 552, Google+ 0, LinkedIn 503
- YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine
by Tony Edward
, published on 7/24/15 in the All Things SEO Column.
Social activity: Facebook 1276, Google+ 0, LinkedIn 717
Methodology: Columns published in 2015 are ranked in order of pageviews measured by Google Analytics. Data includes all columns published through November 30, 2015. Social data provided by SharedCount .